Have you ever wondered about the journey of the morning coffee you buy from a store? How did it reach you? Global freight demand is estimated to triple between 2015 and 2050. The ability to move goods efficiently has become the lifeblood of economic development, particularly in cities that generate over 80 percent of global GDP and an estimated 75 percent of global emissions. As cities continue to grow at an unprecedented rate, increasing freight movements present unique urban challenges including congestion, air pollution, traffic accidents, and a host of other negative impacts on the mobility system. To mitigate the adverse impacts and meet the Paris climate goals, it is imperative for cities to transition towards sustainable urban freight.