Circularity is… A Catalogue of Circular Economy Ideas for Entrepreneurs

A practical guide that helps entrepreneurs and small businesses understand what circular economy principles look like in real business practice. Organised around rethink, regenerate, reduce, reuse and recover, it offers concrete ideas such as designing products for durability and end-of-life recovery, using regenerative materials, reducing resource consumption, creating zero-waste business models, offering rental or reuse services and recovering value from waste. Readers will gain inspiration for building or adapting businesses that reduce waste, keep products and materials in use for longer, support sustainable livelihoods and contribute to wider social, economic and environmental goals.